In 1976, H.E.Sultan bin Rashed Al Dhaheri and Maher Nasser, founded Giffin Traffiks in Abu Dhabi and brought to fruition a vision of delivering total signage solutions for the developing Emirate of Abu Dhabi.

The partnership of the two founders extended further by the creation of Al Jazira Metal Industries (AJMI) in 2001 and KS Contracting in 2002. In addition to these three companies, two other companies were added to the portfolio (Prismo Gulf Establishment, Metal Coating Industries) to complete the make-up of the Sultan Bin Rashed Industrial Group (SBRIG).

From its humble beginnings, the group started its journey from a small traffic sign manufacturer to a leading UAE industrial conglomerate of several companies working in synergy to promote all aspects of Way Finding Signage Solutions, Airports and Airfields Solutions, Infrastructure Solutions (Defense, Security and Logistics), Environmental Solutions (Road Marking Paint, Powder Coating) and Road Safety (Crash Cushions, TMAs, Guardrails and End Terminals) and Intelligent Traffic Solutions (VMS, RWIS, OHVD). The pace of development was swift and organized and the contribution to the growth of the Abu Dhabi Industrial sector has been well received by the authorities.

Today, the SBR Industrial Group totals more than 2,000 employees including over 250 Engineers and support staff in three locations in the UAE (Abu Dhabi, Al Ain, and Dubai) as well as offices in Qatar and Oman.


News Updates

19th June, 2012
On the Go - Large Projects

19th June, 2012
Around the World

31st December, 2011
Mission Completed - Large Projects

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